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Capture the Value of Time

We offer you a path to co-own, access, and enjoy prestigious timepieces that were previously out of reach.


Invest in the world's most exclusive luxury watches starting from CHF 100.- and build your diversified watch portfolio.

Buy out

Once invested, you automatically have the option to buy the entire watch, allowing for flexible ownership.


Pool money with your friends or like-minded individuals and share the joy of luxury watch ownership

Why would you consider fractional ownership of Bluechip Luxury watches?

The most influential watch brands such as Rolex, AP, and Patek Philippe are privately held companies, which you cannot access as an investor. We change that by enablying you fractional investments in their most exclusive products.

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Watch prices historically offer stable growth and are not as volatile as traditional assets like stocks. In the last 7 years, the luxury watch market outperformed the S&P 500 by 140%.

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Unlike other alternative asset classes such as art, fine wines etc the secondary market for watches is highly liquid.

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Watches are uncorrelated to traditional asset classes and thus serve for portfolio diversification. Also, they act as a hedge against inflation.

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“Luxury watches have always had more willing buyers than available supply. And interest has exploded in recent years.”


"In the event of an economic downturn, fine watches may turn out to represent a safe-haven asset."

Share the joy


Form private groups, create joint collections and define your usage rights related to the watches
from CHF 100.-


Access fractions of exclusive watches and diversify your collection. Learn about watch appreciation and trade stakes in iconic pieces.


Engage with a community of watch owners and find trading opportunities

Know your collections value with some fingertips

Stop guessing and start knowing. Our AI-driven valuation uses advanced algorithms for accurate, real-time appraisals of every watch in your collection. Assess new acquisitions or evaluate existing pieces with insights that empower informed decisions.

Access the most exclusive timepieces from Switzerland's watchmaking heritage

Build your watch portfolio

Enabling the full range from fractional investments to full ownership

Every watch is
authentified in-house

Our licensed watchmakers authentify every watch to ensure 100% worry-free buying
Step 1:

Sign Up

Create your account and join our community.
start here
Step 2

Explore and Select

Browse through our curated collection of luxury watches.
Step 3

Co-Own and Access

Choose your fraction and start your journey in luxury watch ownership.

Join the Zurichberg Investment Club

Whether you’re expanding an existing collection or stepping into the world of luxury watches for the first time, Zurichberg is your gateway to access the world's most exclusive watches.