Rolex Artisans de Genève 'Le Grand Bleu'

About the Watch

The film 'The Big Blue' served as the inspiration for this Rolex customization, driven by the client’s deep passion for the ocean’s beauty. He entrusted Artisans de Genève to transform his cherished Deepsea—the watch he wears most often—into a personalized masterpiece. His vision was to retain its nautical aesthetic and form while infusing it with an elegant blue touch. Fittingly, he named his personalized creation 'La Grand Bleu'.

About the Brand

Established in 2005, Artisans de Genève is an independent watch customization atelier based in Geneva, Switzerland. They provide a bespoke service for private clients who wish to transform their watches into truly unique, one-of-a-kind pieces, created collaboratively with top experts. By combining each client’s vision with advanced engineering and classic watchmaking techniques, Artisans de Genève personalizes timepieces in a way that honors the original brand’s design DNA, achieving a level of craftsmanship only possible from artisans of their caliber.