Zurichberg Research
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- by Marc-Andre Schmid
Luxury Watches as a hedge against inflation
The intrinsic value of luxury watches is driven by their scarcity, enduring demand, and function as portable repositories of value. Investment grade watches are characterized by brands having nearly decade-long waiting lists and artificially low production, with desired models oftentimes...
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- by Marc-Andre Schmid
A new generation of investors is entering the market, and they are placing more value on alternative assets. The Deloitte Swiss Watch Industry Study of 2023 indicates that over half, 54% to be exact, of Gen Z and younger millennial...
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- by Marc-Andre Schmid
When it comes to alternative investments, the liquidity of an asset plays a crucial role in its attractiveness. Unlike art pieces, which are often unique and can be challenging to sell quickly, the luxury watch market is remarkably liquid. Watches,...
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- by Ennio Nico Limbach Brun del Re
Correlation of Luxury Watches with Traditional Assets
Diversifying one's portfolio is the best way to mitigate risks while retaining high potential returns. Akin to the old saying “Don’t put all of your eggs in one basket”, diversification involves spreading out investments across various asset classes, industries, geographic...
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- by Ennio Nico Limbach Brun del Re
Luxury Watches from a Performance Perspective
In 2021, sales of pre-owned watches surged to $22 billion, constituting almost one-third of the entire $75 billion luxury watch market. This segment is expanding at a quicker pace than the primary market, and this trajectory is expected to persist,...
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- by Ennio Nico Limbach
When you think of luxury watches, brands like Rolex, Audemars Piguet, and Patek Philippe likely come to mind. They represent the pinnacle of mechanical craftsmanship, exclusivity, and share characteristics of alternative assets. Interestingly, more than 50% of the luxury watch market...
