Research
A new generation of investors is entering the market, and they are placing more value on alternative assets. The Deloitte Swiss Watch Industry Study of 2023 indicates that over half, 54% to be exact, of Gen Z and younger millennial...
High Liquidity of Luxury Watches
When it comes to alternative investments, the liquidity of an asset plays a crucial role in its attractiveness. Unlike art pieces, which are often unique and can be challenging to sell quickly, the luxury watch market is remarkably liquid. Watches,...
Low Correlation of Luxury Watches with Traditional Assets
Diversifying one's portfolio is the best way to mitigate risks while retaining high potential returns. Akin to the old saying “Don’t put all of your eggs in one basket”, diversification involves spreading out investments across various asset classes, industries, geographic...
Financial Performance of Luxury Watches
In 2021, sales of pre-owned watches surged to $22 billion, constituting almost one-third of the entire $75 billion luxury watch market. This segment is expanding at a quicker pace than the primary market, and this trajectory is expected to persist,...
Outperformance of Privately Owned Watch Brands
When you think of luxury watches, brands like Rolex, Audemars Piguet, and Patek Philippe likely come to mind. They represent the pinnacle of mechanical craftsmanship, exclusivity, and share characteristics of alternative assets. Interestingly, more than 50% of the luxury watch market...