Capture the Value of Time

We revolutionize co-ownership of luxury watches

Open Access

Access luxury watches without the high entry ticket or waiting list

Market Simplified

Experience market clarity with our AI-driven tools for real-time valuation and understanding market trends to build and manage your collection intelligently

Co-Ownership

Choose who you invest with and set terms that work for everyone.

Access the world's most exclusive watches

At Zurichberg, we democratize the luxury watch market, offering you a path to co-own, access, and enjoy prestigious timepieces that were previously out of reach. Our platform combines advanced technology with a deep appreciation for horology to provide a seamless experience, whether you are a seasoned collector or a new enthusiast.

Add your existing watches to your Watch Portfolio

Stop guessing and start knowing. Our AI-driven valuation uses advanced algorithms for accurate, real-time appraisals of every watch in your collection. Assess new acquisitions or evaluate existing pieces with insights that empower informed decisions. Register now and upload your collection.

Why would you consider fractional ownership of Bluechip Luxury watches?

The most influential watch brands, such as Rolex, AP, and Patek Philippe are privately held companies, that are not offering their shares for investment. We enable you to access their future growth through fractional ownership of their most exclusive products.

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Watch prices historically offer stable growth and are not as volatile as traditional assets like stocks. In the last 7 years, the luxury watch market outperformed the S&P 500 by 117%.

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Watches are uncorrelated to traditional asset classes and thus serve for portfolio diversification. Also, they act as a hedge against inflation.

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Unlike other alternative asset classes such as art, fine wines etc the secondary market for watches is highly liquid.

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“Luxury watches have always had more willing buyers than available supply. And interest has exploded in recent years.”

BLOOMBERG

"In the event of an economic downturn, fine watches may turn out to represent a safe-haven asset."

NEW YORK TIMES

Co-Ownership

Setup a private group of co-owners and start a joint collection.

Fractional Ownership

Start your luxury journey with minimal investment. Learn about watch appreciation and grow your stake in iconic pieces over time.

Investable Watches

Access timepieces that are particularly likely to appreciate in value

Access the most exclusive timepieces from Switzerland's watchmaking heritage

Build your watch portfolio

Enabling the full range from fractional investments to co-ownership

Every watch is
authentified in-house

Our licensed watchmakers authentify every watch to ensure 100% worry free buying
Step 1:

Sign Up

Quickly create your account and join our community.
start here
Step 2

Explore and Select

Browse through our curated collection of luxury watches.
Step 3

Co-Own and Access

Choose your fraction and start your journey in luxury watch ownership.
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Join the Zurichberg Community

Whether you’re expanding an existing collection or stepping into the world of luxury watches for the first time, Zurichberg is your gateway to co-owning masterpieces.