Spotlight
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- by Marc-Andre Schmid
The weirdest watch advertisements
Human creativity knows now boundries, it pushes innovation ever further and forges art that outlasts centuries. Superior in precision even to the most modern machines, human craft passed down the generations led to one an artform that combines complexity and beautiful...
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- by Marc-Andre Schmid
Rolex Oyster - The watch of pioneers
The Rolex Oyster cannot be described in any other way than as the milestone it is. The introduction of the first waterproof and dust impermeable watch in 1926, equipped with a hermetically sealed housing to provide its clockwork a maximum...
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- by Marc-Andre Schmid
The history between Rolex and competitive sport is as well known as it is successful. But between the big sporting events, car races and individual sporting events, one sport overshadows them all as it takes the spotlight in a world of...
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- by Valentin Thalmann
The History of Swiss Watchmaking
Throughout history, Switzerland’s expert watchmakers have come to dominate the industry. The tradition and craft of watchmaking in Switzerland date back centuries and have survived a multitude of industry shifts and shake-ups. The history behind this industry is fairly fascinating....
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- by Marc-Andre Schmid
The evolution towards the wristwatch
Just as the rest of fashion, the way we chose our accessories for indicating the time of day underwent constant changes, adapting to the wearers needs in time of peace and war, becoming ever more precies as well as transforming...
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- by Marc-Andre Schmid
James Bond and his watches - A romance in its own
When the producers Albert R. Broccoli and Harry Saltzman began shootings for the first Bond film “James Bond 007 hunts Dr. No” in January of 1962, they could have never imagined the enormous successs they would achieve and what influence the probably best-known secret agent in the world would have. Now, after 25 Bond films to this date, we look back at the most precious accessories in this universe full of attractive Bond girls and far too many vodka-martinis by presenting the spy’s most famous watches.
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- by Valentin Thalmann
The almost end of the mechanical watch
In the 1970s and 1980s, Switzerland suffered from the worst economic crisis in its history. The so‑called “quartz crisis” affected the entire watch industry and almost brought it to it to its knees. Within 13 years, the crisis cost around...
