Bucherer finds its birthplace in Lucerne. In 1888, the equal Carl-Friedrich founded a jewelry manufactory in a small atelier. From there, Bucherer has conquered the world. What many people do not know is that Bucherer runs its own watch manufacture, which since its inception reflects the incomparable skill of the family manufactory.
The establishment of Carl F. Bucherer in 2001 carried on the watchmaking tradition of the Bucherer family, which dates back to 1919. This independent company upholds the family's dedication to crafting exceptional timepieces and continues to shape the future of Swiss watchmaking.
Despite facing crises in the 1930s and World War II, Bucherer's family-owned business continued to thrive. Expanding their presence in Swiss cities and tourist destinations, the brand demonstrated resilience and adaptability throughout the years.
Bucherer's growth extended beyond Switzerland. With expansions into Austria in the 1980s and Germany in the 1990s, the brand established a strong international presence. Opening the largest watch and jewelry store in the world in Paris and expanding into Scandinavia and the United States through strategic acquisitions, Bucherer has made significant strides in becoming a global leader in the industry.
5 Reasons for Vintage
With a Swiss Vintage watch, you are acquiring a unique and rare piece of art that distinguishes you from the crowd.Celebrate Uniqueness
Reason Nr. 1
Swiss Vintage watches are wearable investments. Their value often appreciates over time, making them an asset worth treasuring.Invest in Timeless Value
Reason Nr. 2
Choosing a vintage watch isn't just a style choice – it's a statement. Show your commitment to sustainability by repurposing instead of consuming new.Champion Sustainability
Reason Nr. 3
Vintage watches boast exceptional craftsmanship that stands the test of time, often outperforming the quality of today's mass-produced watches.Superior Craftsmanship
Reason Nr. 4
Every Swiss Vintage watch carries a historical narrative. Become a part of this legacy and let your timepiece tell a story that transcends the ordinary.Embrace a Piece of History
Reason Nr. 5
Explore our curated collections
and experience qualities beyond brand value.