Longines Conquest

About the Watch

In 1954, Longines released its first line of watches, the Conquest line, which were able to compete with other brands in the higher price segment. This was until then absolutely new territory for Longines. The launch was a great success. The Conquest series was particularly popular with enthusiasts and collectors and has remained in the Longines assortment to this day.

About the Brand

Founded in 1832 at Saint-Imier in Switzerland, Longines is the oldest trademark still in use in its original form registered with the World Intellectual Property Organization. Over the years, Longines has played a pioneering role in many timekeeping technological breakthroughs. In 1912, Longines helped shape the history of the sporting world by introducing the first timing mechanism automatically triggered by an electric wire. Since then, the brand has been designated as the official partner and timekeeper of international federations and prestigious sporting events throughout the world. Longines has also marked the history of aviation by timing, among other feats, the first non-stop solo flight across the Atlantic by Charles Lindbergh. Today, the brand remains at the cutting edge of innovation and seeks to ensure that all its watches offer a unique combination of tradition, elegance, and performance.