Cartier Pasha C 18K Diamond

About the Watch

Introduced in 1985, the Cartier Pasha timepiece was named in tribute to the Pasha of Marrakesh, who was a lifelong customer of Louis Cartier. Oversized, waterproof and cased fully in yellow gold, it drew design inspiration from an archival model dating back to 1943. Despite that, the Cartier Pasha brims with modernity and its design epitomised the burgeoning sporty-luxury lifestyle of the time. Hence the screw-down crown on a chain. That unconventional element combined with the watch’s wilful play with clashing shapes, most notably visualized by the seemingly competing square inmidst the circular case, signals that whoever designed the watch had a truly unique sense of aesthetics.

About the Brand

Cartier was founded in 1847 in Paris by the jeweller Louis-François Cartier, who in 1899 handed over to his three sons. They would establish the company internationally, not least by making the Cartier name a favourite among the crowned heads of Europe. Named "King of Jewellers, Jeweller of Kings", the brand was quick to turn its attention to watches. Many have become modern-day icons, such as the Santos (1904), the first wristwatch actually ever created, the Tortue (1912) and the Tank (1919). They were followed by other noteworthy creations, including the Pasha, the Santos 100, the Ballon Bleu and the Calibre. The Cartier family retained ownership of the firm until 1964. It is now part of the Richemont Group.